TGA 2025: The Most Viewed, Engaging and Discussed Trailers

You can watch all TGA25 trailers in the YouTube playlist.

Some of these view numbers are definitely driven by paid promotion, and the total number of views doesn’t always reflect genuine player interest. To get a better signal, we can look at the engagement rate — the ratio of likes and comments to views — to see which trailers sparked the most interest.

Here are the top 10 trailers by engagement rate.

Engagement rate can sometimes favor videos with fewer views. One way to better identify real interest is to look at the number of comments. Leaving a comment requires more cognitive effort from the viewer. If someone takes the time to write a comment, it means the trailer engaged them enough, even if the comment is negative.

Here are the top 10 trailers by total number of comments.

Here’s a table with overall data on the trailers presented during TGA 2025. You can view the full list and sort it by different categories to explore the statistics.

This overall data shows the total combined interest. Still, there are some interesting insights when looking at individual trailer releases.

Here are 12 trailers that gathered more than 1 million views within 40 hours of publication.

Here are 11 trailers with an engagement rate above 8%.

And 11 trailers with more than 3 000 comments.

Finally, here is the full dataset I worked with.

All metrics were collected 39–41 hours after the videos were published.

Thanks to all the professionals who created these trailers.

Stay tuned.