In May 2026, the most-viewed gaming videos were defined by heavy paid promotion. PUBG MOBILE alone took 16 of the 47 spots with around 57 million total views for its Trial of Fire reality show campaign, and PUBG MOBILE was joined by World of Tanks: HEAT, Toon Blast with Giancarlo Esposito, and the Valorant Masters London cinematic, all with massive views but near-zero engagement.

You can watch them here or in the YouTube playlist.

Comments under a game trailer can be a predictor of how well the game will sell. But it's not about what the comments say — it's mostly about how many there are. Christian Yoder, writing in the Push to Talk newsletter by Ryan K. Rigney, analyzed game trailer comments and compared them to later sales. When it comes to big releases with major marketing campaigns or viral hits, it's hard to isolate the trailer's role and how people reacted to it. But for games that sell.