In April 2026, Brawl Stars led the industry with a remarkable 22% Engagement Rate, taking the top spot despite the challenge of maintaining high interaction levels alongside massive view counts. Fortnite secured second place with a 17% engagement rate for its "Save the World" mode update, while Wuthering Waves continued its trend of high performance, holding multiple positions in the rankings.

Comments under a game trailer can be a predictor of how well the game will sell. But it's not about what the comments say — it's mostly about how many there are. Christian Yoder, writing in the Push to Talk newsletter by Ryan K. Rigney, analyzed game trailer comments and compared them to later sales. When it comes to big releases with major marketing campaigns or viral hits, it's hard to isolate the trailer's role and how people reacted to it. But for games that sell.